Big plans, bold strategies: Clearford hires new Vice President of Business Development
At Clearford, we have made no secret of our ambitious plans to lead Ontario’s water and wastewater sector. Through investing in R&D, making strategic acquisitions, and driving organic growth, we have made great progress in recent years. Following our new partnership with ASI Water, we are now one of the largest private operators of water and wastewater treatment facilities in Ontario.
We have long known that investing in people is the key to building a world-class, industry-leading company. That’s why we recently hired Bruno Puiatti as Clearford’s new Vice President of Business Development.
Brimming with energy and a passion for problem-solving, Mr. Puiatti brings with him a degree in environmental sciences and over 20 years of industry experience in environmental management. As he now gets to work supporting Clearford’s growth, we want to take this opportunity to share his plans and priorities for taking Clearford forward.
Bringing it all together
Until recently, there was a degree of separation between the sales activities of different groups within Clearford. Mr. Puiatti will spearhead efforts to shift our business development to a more unified approach.
“Clearford already has a solid track record for delivering high-quality products and services, but I think we can generate a lot more synergy,” he says. “For example, any time we’re specifying UV technology for a customer’s new or upgraded system, we should be specifying our UV Pure disinfection systems. Not because we produce them, but because they’re best-in-class technology.”
Facilitating company-wide teamwork to drive business development will be crucial. Mr. Puiatti sees enormous potential in delivering comprehensive turnkey solutions that leverage all the know-how within Clearford.
“We have some of the best water technology on the market and some of the top experts in this industry,” he explains. “Whether it’s upgrading existing water and wastewater treatment infrastructure or designing and building sustainable systems from the ground up, we have the capabilities to come in at any stage of the process and deliver innovative, cost-effective solutions.”
Tapping into growth
Prior to joining Clearford in March 2019, Mr. Puiatti spent the past eight years developing sustainable energy initiatives at the Regional Municipality of York in Newmarket, Ontario. Before that, he held diverse roles consulting on and managing environmental projects spanning water and wastewater management, solar and biogas power generation, and biosolids management.
Mr. Puiatti will draw on this robust experience to explore new growth markets and develop business opportunities for Clearford in the following areas:
- Sustainability. Governments, businesses, and individuals are increasingly focused on the importance of sustainability. Clearford has great potential to deliver sustainable solutions that maximize the value of water – for example, through rainwater collection, disinfecting wastewater effluent for reuse, or using renewable energy to power treatment trains.
- Municipal projects. Many municipalities in Ontario are struggling with water infrastructure that is ageing or at capacity, which in turn is capping their development opportunities. Mr. Puiatti hopes to bridge this gap with Clearford solutions: “My tenure at York Region for 8 years provides valuable insight into how top-tier municipalities mitigate risk, manage their systems, etc. Understanding the internal processes of these large municipalities gives Clearford a better line of sight into how we can support and collaborate with municipal partners. With our technology and services, we can help them address infrastructure challenges quickly and efficiently so they can tap into additional revenue streams.”
- Commercial and light industrial. Ontario has a vibrant commercial and light industrial sector, but inefficient water infrastructure is a constraint on growth for many businesses. There is considerable potential for Clearford to help these businesses assess their water and wastewater needs and overcome any constraints by replacing or upgrading their systems.
- Private utility operation. Clearford will seek private utility turnkey projects that allow us to leverage our comprehensive capabilities from designing and financing to building and operating water and wastewater facilities. Such projects will reduce the upfront capital investment for customers while providing Clearford with long-term operating revenues.
Rising to the challenge
Clearford is in the midst of a dynamic period of growth as we expand our team, roll out new products, and implement new business models. These circumstances call for a bold approach to business development, and Mr. Puiatti has already positioned himself to tackle this challenge.
“I’m humbled to be working with the best of the best in our industry, and I’m impressed by the spirit of teamwork across the company,” Mr. Puiatti says. “I can’t wait to see how far we can go.”