Clearford and Aquion Announce H2Optimo with Crossfire® Technology for the Food and Hospitality Industry

OTTAWA, May 25, 2015 /CNW/ – Clearford Water Systems Inc. («Clearford» or the «Company»), (TSXV: CLI), and Aquion Inc. of Elk Grove Village, Illinois (Aquion) today announced a co-branded H2Optimo with Crossfire® Technology to deliver UV water purification to the Food & Hospitality Industry being held in Chicago, Illinois.

Erie Water Treatment, a division of Aquion, launched H2Optimo at the National Restaurant Association Show in Chicago. H2Optimo is a line of water treatment systems, including UV disinfection incorporating Crossfire® Technology, UV Pure’s patented UV water disinfection technology. H2Optimo with Crossfire® Technology will be produced by UV Pure Technologies Inc. (UV Pure) of Toronto, Ontario, and co-branded with UV Pure’s Crossfire Technology™. UV Pure is a subsidiary of Clearford.

H2Optimo products will be marketed globally by Erie Water Treatment to deliver water softening, filtration and purification systems to deliver pristine water for commercial food and hospitality operations. After thorough review of UV disinfection technologies globally, Erie chose to partner with UV Pure Technologies.

Eddie Garmon, Vice President of Business Development for Aquion and Erie said: «While other manufacturers provide basic water treatment, no other system to date matches the capability that new H2Optimo technology puts in the hands of business managers. Welcome to ‘need-based’ Wi-Fi enabled H2Optimo filtration and purification. With our new systems, real-time monitoring and reporting will confirm that the H2Optimo systems are working properly. UV Pure’s Crossfire ® Technology is proven with over 15,000 installations to date globally, and will effectively treat water that is ten times worse than conventional UV systems can treat. The systems use much less energy than ordinary UV systems, and are 2.4 times more efficient. Crossfire ® Technology is smart, with multiple sensors and can be Wi-Fi enabled. It fits perfectly into the positioning of Erie’s new line of H2Optimo water treatment solutions.»

Rick VanSant, President and CEO of UV Pure Technologies said: «Erie’s new line of products is differentiated by their performance, and smart technology with real-time management of data to optimize effectiveness and reduce cost. Taken together with Erie’s global distribution base and 70 year history of innovation, the partnership incorporating our Crossfire® Technology into Erie’s H2Optimo UV product line will provide Erie with an advantaged and differentiated UV system and enable UV Pure to leverage Erie’s broad sales base, globally. UV Pure will assemble the H2Optimo UV with Crossfire® Technology in its Toronto manufacturing facility. We are extremely pleased and proud to be partnering with Aquion and Erie to provide this system.»

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

About Clearford Water Systems Inc.

Clearford Water Systems Inc. (TSX-V: CLI) is a provider of unified water management and sanitation systems based on Clearford One™. Clearford One™ is a proprietary system comprised of ClearDigest™ smart digester, SBS®ClearConvey™ small bore sewer, and ClearRecover™ final treatment facility. For more information on Clearford Water Systems, please visit

About UV Pure Technologies Inc.

UV Pure Technologies manufactures technically advanced UV water purification systems. The Company has won an Artemis Top 50 Clean Tech Company award, two Frost and Sullivan Best Practices awards, a Canadian Drinking Water Association award for innovation, and is a Going Green Global Top 200 company.

There are currently over 15,000 UV Pure systems in residential, commercial, industrial, public and municipal applications, with flow rates up to 1 million gallons per day. An aerospace version of UV Pure’s system is being used by Boeing to purify water on its new 787 Dreamliner.

UV Pure’s patented Crossfire Technology® is dramatically advantaged compared to conventional UV systems. Lamps are mounted in air surrounded by elliptical reflectors providing more effective deactivation of pathogens, facilitating easy lamp changes and visual quartz inspection. They are self-cleaning, smart – with multiple sensors and on-board diagnostics guiding maintenance, engineered to be fail-safe, virtually maintenance free, and are plug-in ready for remote monitoring. For more information on UV Pure Technologies, please visit

About Aquion Inc.

Aquion has been a leader in the water treatment industry since 1953 as a manufacturer and marketer of premium water treatment equipment and water quality solutions. Headquartered in Elk Grove Village, Illinois, Aquion provides solutions for residential water treatment and commercial and light industrial applications through four unique operating divisions: Erie Water Treatment, Clearwater LLC, RainSoft, and ProSystems. For more information, visit

About Erie Water Treatment

Erie Manufacturing Company was founded in 1943. Although its first products were emergency oxygen systems for military aircraft, Erie soon became a pioneer and innovator in ‘devices to control flows’ for application in oxygen, HVAC and water treatment systems. In 1947, Erie became the world’s first manufacturer to develop and commercially produce an automatic regeneration control valve for ion exchange water softeners. Today, with manufacturing, sales and service operations in the United States, Europe and Asia, Erie is truly a global leader in the water treatment industry, providing components and complete systems for independent water treatment dealers, plumbing wholesalers, plumbing contractors and foodservice equipment dealers. For full details on H2Optimo technology, visit or call: 1-847-871-4750 in the U.S. or 32-14-28-5171 in Europe.

Forward Looking Statements

This news release contains certain statements that constitute forward-looking statements as they relate to the Company and its management. Forward-looking statements are not historical facts but represent management’s current expectation of future events, and can be identified by words such as «believe», «expects», «will», «intends», «plans», «projects», «anticipates», «estimates», «continues» and similar expressions. Although management believes that the expectations represented in such forward-looking statements are reasonable, there can be no assurance that they will prove to be correct.

By their nature, forward-looking statements include assumptions and are subject to inherent risks and uncertainties that could cause actual future results, conditions, actions or events to differ materially from those in the forward-looking statements. If and when forward-looking statements are set out in this news release, Clearford will also set out the material risk factors or assumptions used to develop the forward-looking statements. Except as expressly required by applicable securities law, the Company assumes no obligation to update or revise any forward looking statements. The future outcomes that relate to forward-looking statements may be influenced by many factors, including, but not limited to: industry cyclicality; the ability to secure third party agreements; successful integration of Clearford’s system with third party technology; competition; reduction in demand for products; collection from customers; relationships with suppliers; product liability; intellectual property; reliance on key personnel; environmental; interest rates; uninsured and underinsured losses; operating hazards; risks of future legal proceedings; income tax matters; credit facilities; availability and terms of financing; distribution of securities; restrictions on potential growth; effect of market interest rates on price of securities; and potential dilution.


SOURCE Clearford Industries Inc.

For further information: Kevin Loiselle, President & CEO, Clearford Water Systems Inc., Phone: (613) 599-6474 ext. 303,; Renmark Financial Communications Inc., Bettina Filippone:; Richard Dupuy:; Tel.: (416) 644-2020 or (514) 939-3989,

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